Content Strategy: Creating Shareable Social Content Masterclass

What compels us to like a photo on Instagram? Or retweet someone on Twitter? In other words…what makes content shareable? You’re about to find out.

$499.00

On-Demand Video Lessons

Self-paced, on-demand learning. Go at your own pace and pick it back up anytime, from anywhere. You buy this course and own it forever.

Hands-On Activities

Every course comes with a downloadable workbook where you can do hands-on exercises as you listen and learn. The workbook also doubles as your guide.

Multiple Digital Resources

These courses come with serious resources: cheat sheets, guides, templates, checklists, exercises, additional questions, and more!

Proven Techniques

Every single lesson packed into these courses comes from stress-tested environments. This isn't theory, baby! The techniques are proven.

Content Strategy: Creating Shareable Social Content Masterclass

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Course Description:

“We need to do more on social!” says every CEO, CMO, boss, manager and small business owner in the world.

But where to start? Should you focus on curating a gorgeous Instagram feed? Do people still care about Snapchat? And what’s this TikTok people keep talking about?

If your social media strategy is all over the place, and you’re not sure where you should dedicate your time (or how), this Masterclass is for you. Before you throw your money into a bottomless pit of Facebook ads, make sure your social presence is on point and effective across your channels. Why pay when you can get people to pay attention to your brand for free?

From LinkedIn and Pinterest to Reddit and Tiktok, there are dozens of channels and virtually hundreds of different marketing tactics for each of them. Although each platform has a different purpose and serves a different audience (which we’ll go over every single one in this Masterclass!) they all have one thing in common – the need to share and connect with others.

This Masterclass will go through best practices for each platform, with case studies and key learnings from other brands who absolutely kill it on social. Platform by platform, we’ll show you what makes each one unique – and how to leverage your organic efforts to the max.

Your Instructor:

Stefani Forster

Stefani Forster

Stefani is a creative leader, problem solver, and copywriter extraordinaire, but if anyone asks, she's a content strategist who loves to tell stories. Before joining Truly, Stefani served as an editor and content strategist at Corus Entertainment, Hello! Canada magazine and The Huffington Post Canada.

Take a sneak peek inside:

Lesson 1: What makes content shareable?
The social era
Why we share
Types of shareable content
Building relationships (vs going viral)
SMART goals
Platform overview

Lesson 2: Twitter
What is Twitter (and what’s it for)?
Who is on Twitter?
Your voice on Twitter
Types of tweets (including images, memes & gifs!)
Trending topics and hashtags
Twitter chats
Twitter moments (level up)
Twitter lists
Insights

Lesson 3: Instagram
What is Instagram?
Who’s on Instagram?
Photography tips
Tagging
Types of posts
The grid: colors, palettes
Captions
Hashtags
Instagram stories
Instagram live & IGTV
Insights

Lesson 4: Facebook
What is Facebook?
Who is on Facebook?
Best practices
Business manager
Post types
Videos
Targeting
Shops
Events
Groups
Insights

Lesson 5: Pinterest
What is Pinterest (and what’s it for)?
Who’s on Pinterest?
Types of pins and best practices
When and how to pin
Organizing your boards
Seasonal content
Plugins
Insights

Lesson 6: LinkedIn
What is LinkedIn (and what’s it for)?
Who is on Linkedin?
Optimizing your page
Content that works
LinkedIn Publishing
Video
Groups
Sales Manager & insights

Lesson 7: YouTube
What is YouTube?
Who is on YouTube?
Hero, Hub and Help content
Case study: PWL
Video production (shooting, equipment)
Optimization
Scheduling
Playlists
Insights

Lesson 8: Other social networks
Snapchat
Reddit
TikTok
Summary + what’s next

This course is perfect for you if:

  • You’re not sure which social platforms your brand should be focusing on
  • You need to boost organic growth on social – and your paid efforts aren’t cutting it
  • Your social media resources are limited, so your content has to be amazing
  • You want to stand out on your social channels and have a cohesive strategy across them all

When you’ve completed this course, you will be able to:

Understand what makes content shareable on different social platforms
Know best practices (and what not to do) on each platform
Create engaging content across all your channels
Increase your organic engagements and follows

Lesson 1: What makes content shareable?
The social era
Why we share
Types of shareable content
Building relationships (vs going viral)
SMART goals
Platform overview

Lesson 2: Twitter
What is Twitter (and what’s it for)?
Who is on Twitter?
Your voice on Twitter
Types of tweets (including images, memes & gifs!)
Trending topics and hashtags
Twitter chats
Twitter moments (level up)
Twitter lists
Insights

Lesson 3: Instagram
What is Instagram?
Who’s on Instagram?
Photography tips
Tagging
Types of posts
The grid: colors, palettes
Captions
Hashtags
Instagram stories
Instagram live & IGTV
Insights

Lesson 4: Facebook
What is Facebook?
Who is on Facebook?
Best practices
Business manager
Post types
Videos
Targeting
Shops
Events
Groups
Insights

Lesson 5: Pinterest
What is Pinterest (and what’s it for)?
Who’s on Pinterest?
Types of pins and best practices
When and how to pin
Organizing your boards
Seasonal content
Plugins
Insights

Lesson 6: LinkedIn
What is LinkedIn (and what’s it for)?
Who is on Linkedin?
Optimizing your page
Content that works
LinkedIn Publishing
Video
Groups
Sales Manager & insights

Lesson 7: YouTube
What is YouTube?
Who is on YouTube?
Hero, Hub and Help content
Case study: PWL
Video production (shooting, equipment)
Optimization
Scheduling
Playlists
Insights

Lesson 8: Other social networks
Snapchat
Reddit
TikTok
Summary + what’s next

This course is perfect for you if:

  • You’re not sure which social platforms your brand should be focusing on
  • You need to boost organic growth on social – and your paid efforts aren’t cutting it
  • Your social media resources are limited, so your content has to be amazing
  • You want to stand out on your social channels and have a cohesive strategy across them all

When you’ve completed this course, you will be able to:

Understand what makes content shareable on different social platforms
Know best practices (and what not to do) on each platform
Create engaging content across all your channels
Increase your organic engagements and follows

Additional information

Number of lessons included:

8