Content Strategy: Creating Shareable Social Content Masterclass

$499.00

What compels us to like a photo on Instagram? Or retweet someone on Twitter? In other words…what makes content shareable? You’re about to find out.

Lesson 1: What makes content shareable?
The social era
Why we share
Types of shareable content
Building relationships (vs going viral)
SMART goals
Platform overview

Lesson 2: Twitter
What is Twitter (and what’s it for)?
Who is on Twitter?
Your voice on Twitter
Types of tweets (including images, memes & gifs!)
Trending topics and hashtags
Twitter chats
Twitter moments (level up)
Twitter lists
Insights

Lesson 3: Instagram
What is Instagram?
Who’s on Instagram?
Photography tips
Tagging
Types of posts
The grid: colors, palettes
Captions
Hashtags
Instagram stories
Instagram live & IGTV
Insights

Lesson 4: Facebook
What is Facebook?
Who is on Facebook?
Best practices
Business manager
Post types
Videos
Targeting
Shops
Events
Groups
Insights

Lesson 5: Pinterest
What is Pinterest (and what’s it for)?
Who’s on Pinterest?
Types of pins and best practices
When and how to pin
Organizing your boards
Seasonal content
Plugins
Insights

Lesson 6: LinkedIn
What is LinkedIn (and what’s it for)?
Who is on Linkedin?
Optimizing your page
Content that works
LinkedIn Publishing
Video
Groups
Sales Manager & insights

Lesson 7: YouTube
What is YouTube?
Who is on YouTube?
Hero, Hub and Help content
Case study: PWL
Video production (shooting, equipment)
Optimization
Scheduling
Playlists
Insights

Lesson 8: Other social networks
Snapchat
Reddit
TikTok
Summary + what’s next

This course is perfect for you if:

  • You’re not sure which social platforms your brand should be focusing on
  • You need to boost organic growth on social – and your paid efforts aren’t cutting it
  • Your social media resources are limited, so your content has to be amazing
  • You want to stand out on your social channels and have a cohesive strategy across them all

When you’ve completed this course, you will be able to:

Understand what makes content shareable on different social platforms
Know best practices (and what not to do) on each platform
Create engaging content across all your channels
Increase your organic engagements and follows