Crafting Your Brand’s Personality Fasterclass

Create the kind of brand personality that your audience will love.

$249.00

Out of stock

On-Demand Video Lessons

Self-paced, on-demand learning. Go at your own pace and pick it back up anytime, from anywhere. You buy this course and own it forever.

Hands-On Activities

Every course comes with a downloadable workbook where you can do hands-on exercises as you listen and learn. The workbook also doubles as your guide.

Multiple Digital Resources

These courses come with serious resources: cheat sheets, guides, templates, checklists, exercises, additional questions, and more!

Proven Techniques

Every single lesson packed into these courses comes from stress-tested environments. This isn't theory, baby! The techniques are proven.

Crafting Your Brand’s Personality Fasterclass

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Course Description:

Is your brand suffering from an identity crisis? People can relate to brands that feel almost human. In order to stand out, you need a strong (not safe or neutral) personality. It’s the difference between a superficial connection and a deep and lasting relationship. 

If you don’t know your brand’s unique character traits, sense of humor, language, and tone, values, point of view or what you stand for (and no, things like “integrity” and “honesty” don’t count) – we’re here to help. Find out who you really are and how to leave a lasting impression.

Your Instructor:

Tara Hunt

Tara Hunt

Tara Hunt, CEO of Truly, has over 20 years of experience in market research and strategy on both client and agency side. She wrote one of the first books on how the social web is changing business, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine and one of the Most Influential Women in Technology in Fast Company. She has built an engaged and enthusiastic business audience online of over 345,000 followers, including a significant number of thought leaders. Tara combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviors while keeping an eye on online trends and changing expectations.

Take a sneak peek inside:

As part of this course, you get the following resources:

  • Brand personality workbook
  • Worksheets:
    • Diction rules worksheet
    • Tones for different times worksheet
    • Brand voice worksheet
    • Core values worksheet
    • Point of View worksheet
    • Interests setting exercise
    • Impressions tracking worksheet
    • Finding your muse exercise
  • List of tones
  • Character traits (+/-) lists
  • Humor type breakdown

This course is perfect for you if:

  • You feel as if your brand voice is a little “generic” or uninteresting
  • You’re hiring and need to make sure the new team understands how your brand should sound
  • You’re launching a new brand and want to have a unique voice
  • You have a brand voice, but it’s not connecting with your audience

When you’ve completed this course, you will be able to:

  • Understand what dimensions make up a brand’s personality.
  • Define your brand’s character traits – both positive and negative.
  • Craft your brand’s voice – including your approach to humor, diction rules and guidelines, and setting a tone for appropriate situations.
  • Establish your core values and point of view.
  • Map out what you engage with as far as interests and topics go – and how you engage.
  • Learn that the impression you leave is only as strong as your personality – and how to test it.
  • Create a muse to help personify your brand personality.

As part of this course, you get the following resources:

  • Brand personality workbook
  • Worksheets:
    • Diction rules worksheet
    • Tones for different times worksheet
    • Brand voice worksheet
    • Core values worksheet
    • Point of View worksheet
    • Interests setting exercise
    • Impressions tracking worksheet
    • Finding your muse exercise
  • List of tones
  • Character traits (+/-) lists
  • Humor type breakdown

This course is perfect for you if:

  • You feel as if your brand voice is a little “generic” or uninteresting
  • You’re hiring and need to make sure the new team understands how your brand should sound
  • You’re launching a new brand and want to have a unique voice
  • You have a brand voice, but it’s not connecting with your audience

When you’ve completed this course, you will be able to:

  • Understand what dimensions make up a brand’s personality.
  • Define your brand’s character traits – both positive and negative.
  • Craft your brand’s voice – including your approach to humor, diction rules and guidelines, and setting a tone for appropriate situations.
  • Establish your core values and point of view.
  • Map out what you engage with as far as interests and topics go – and how you engage.
  • Learn that the impression you leave is only as strong as your personality – and how to test it.
  • Create a muse to help personify your brand personality.

Additional information

Number of activities included:

10

Number of lessons included:

7