Digital Marketing: Where the %#@% to Begin? Fasterclass

“Marketing: Where the %#@% to begin?” If you’ve been asking yourself this question, this course is for you. Consider this your essential tool for building a winning digital marketing strategy from the ground up.

$249.00

On-Demand Video Lessons

Self-paced, on-demand learning. Go at your own pace and pick it back up anytime, from anywhere. You buy this course and own it forever.

Hands-On Activities

Every course comes with a downloadable workbook where you can do hands-on exercises as you listen and learn. The workbook also doubles as your guide.

Multiple Digital Resources

These courses come with serious resources: cheat sheets, guides, templates, checklists, exercises, additional questions, and more!

Proven Techniques

Every single lesson packed into these courses comes from stress-tested environments. This isn't theory, baby! The techniques are proven.

Digital Marketing: Where the %#@% to Begin? Fasterclass

Categories Courses, Fasterclasses

Course Description:

If you’ve landed here on this page, you’re likely asking yourself the question presented in the title of this course:

“Marketing: where the [bleepity bleepity bleep] to begin?”

Don’t worry, you are NOT alone. Marketing is complicated and it’s gotten more and more complicated over time.

The ease of self-service ad platforms has only made marketing harder for people. How? Because this makes competition fiercer. There are more than 7 million active advertisers on Facebook alone and Google has even more! This means that breaking through to reach your audience has a lot of competition.

Luckily, marketing is much much more than Facebook and Google ads. The key is to find your customers and understand how to connect with them in a meaningful way that breaks through the noise. And that is what this course covers.

In this course, you’ll get everything you need as an overview to get started with your marketing strategy. You’ll start off by learning exactly how to find out who your best customers are. We’ll also cover some research tools, and discover various techniques on finding where your audience gathers, and who with. Using this data, we’ll give you the templates that you need to design a full tactical breakdown of 3 key audiences.

Your Instructor:

Tara Hunt

Tara Hunt, CEO of Truly, has over 20 years of experience in market research and strategy on both client and agency side. She wrote one of the first books on how the social web is changing business, was named one of 2013's Entrepreneurial Women to Watch by Entrepreneur Magazine and one of the Most Influential Women in Technology in Fast Company. She has built an engaged and enthusiastic business audience online of over 345,000 followers, including a significant number of thought leaders. Tara combines a data-centric with a human-centric approach to building an audience, leaning heavily on insights into consumer patterns and behaviors while keeping an eye on online trends and changing expectations.

Take a sneak peek inside:

Lesson 1: Finding Your Audience

Narrowing your audience
Audience research + insights
Research tools

Free social listening tools
Paid social intelligence tools
Questions to ask to get the most out of the data

Building a customer profile

Outlining your three key audiences
Uncovering where to find them
Understanding what makes them tick

Creating a strategic overview

Lesson 2: Building a Strategic Plan

Breaking down the components of a strategy

Audience
Goal setting
Approach
Channels
Tactics – Owned/Earned/Paid
Budgeting

Building out your plan
Get your tactical ducks in a row
Create a marketing calendar
Build a work back plan

When you purchase this course, you’ll also receive a whole bunch of extras that you can use to implement the lessons. Here is a list of some of the digital resources you’ll get as part of the package:

Digital Marketing 101 Workbook
Worksheets:

Your Best Customer
Jobs to be Done
25 questions about your customers
Three key audiences
SMART goal creation
Approach + messaging
Tactical breakdown

Templates
Cheatsheets
Checklists
And more!

This course is perfect for you if:

you can’t afford to hire an agency to build your marketing plan
you’re new to digital marketing (whether experienced in traditional marketing or not)
you need to get a good basis for your growing brand
you’re taking your brand back to the drawing board

When you’ve completed this course, you will be able to:

understand how to define what your best customer means to your brand
ask the right questions to find your best customer and understand who they are
conduct digital ethnography to deep dive into what makes your customers tick
take this information to understand where your best customer hangs out and what drives them
turn all of what you’ve learned into a strategy that includes owned, earned and paid components
map out this strategy into a fully executable plan

Lesson 1: Finding Your Audience

Narrowing your audience
Audience research + insights
Research tools

Free social listening tools
Paid social intelligence tools
Questions to ask to get the most out of the data

Building a customer profile

Outlining your three key audiences
Uncovering where to find them
Understanding what makes them tick

Creating a strategic overview

Lesson 2: Building a Strategic Plan

Breaking down the components of a strategy

Audience
Goal setting
Approach
Channels
Tactics – Owned/Earned/Paid
Budgeting

Building out your plan
Get your tactical ducks in a row
Create a marketing calendar
Build a work back plan

When you purchase this course, you’ll also receive a whole bunch of extras that you can use to implement the lessons. Here is a list of some of the digital resources you’ll get as part of the package:

Digital Marketing 101 Workbook
Worksheets:

Your Best Customer
Jobs to be Done
25 questions about your customers
Three key audiences
SMART goal creation
Approach + messaging
Tactical breakdown

Templates
Cheatsheets
Checklists
And more!

This course is perfect for you if:

you can’t afford to hire an agency to build your marketing plan
you’re new to digital marketing (whether experienced in traditional marketing or not)
you need to get a good basis for your growing brand
you’re taking your brand back to the drawing board

When you’ve completed this course, you will be able to:

understand how to define what your best customer means to your brand
ask the right questions to find your best customer and understand who they are
conduct digital ethnography to deep dive into what makes your customers tick
take this information to understand where your best customer hangs out and what drives them
turn all of what you’ve learned into a strategy that includes owned, earned and paid components
map out this strategy into a fully executable plan

Additional information

Number of activities included:	8
Number of lessons included:	2