Lesson 1: Finding Your Audience
- Narrowing your audience
- Audience research + insights
- Research tools
- Free social listening tools
- Paid social intelligence tools
- Questions to ask to get the most out of the data
- Building a customer profile
- Outlining your three key audiences
- Uncovering where to find them
- Understanding what makes them tick
- Creating a strategic overview
Lesson 2: Building a Strategic Plan
- Breaking down the components of a strategy
- Audience
- Goal setting
- Approach
- Channels
- Tactics – Owned/Earned/Paid
- Budgeting
- Building out your plan
- Get your tactical ducks in a row
- Create a marketing calendar
- Build a work back plan