Digital Marketing: Where the %#@% to Begin? Workbook

“Marketing: Where the %#@% to begin?” If you’ve been asking yourself this question, this workbook is for you. Consider this your essential tool for building a winning digital marketing strategy from the ground up. 


Digital Marketing: Where the %#@% to Begin? Workbook

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About the Digital Marketing: Where the %#@% to Begin? Workbook

If you’re here, you’re likely asking yourself the same question that’s in the title of this Workbook (and its accompanying Digital Marketing 101 Fasterclass): “Marketing: Where the %#@% to begin?”

Don’t worry, you aren’t alone. The reality is that marketing is complicated. There are more self-service platforms than ever, and it’s never been easier to plug in your credit card and get some ads going, willy nilly.

Unfortunately, the ease of purchasing ads has actually made things super complicated. With all that competition and noise, how do you know if your marketing efforts are paying off? Luckily, marketing is a lot more than just Facebook and Google ads. You just need to find out who your customers are, and understand how to connect with them in a meaningful way.

Designed to accompany the Digital Marketing: Where the %#@% to begin? Fasterclass (and this comes included in the purchase of that class, so don’t double purchase!), this Workbook includes the worksheets you need to narrow your audience and research tools. From there, you’ll build a strategic plan and break down the tactics you need to reach your goals.

More Details:

  1. How to Get More Earned Coverage
  2. Questions for your Earned Tactics worksheet
  3. Tactical Breakdown
  4. Questions for your Paid Tactics
  5. Your Best Customer
  6. Jobs to be Done
  7. 21 questions about your customers
  8. Three key audiences
  9. SMART goal creation
  10. Approach + messaging
  11. Tactical breakdown
  12. Project Management Tool Setup

We’ve put decades of experience into every worksheet you’ll find here and, more importantly, we use them ourselves! We’ve stress-tested these worksheets on clients and have used them for dozens of digital workshops. Over the years, we’ve tweaked and perfected them to make sure they’re helpful and relevant for both marketing newbies and pros.

To note, if you purchase the Digital Marketing: Where the %#@% to Begin? Fasterclass, this workbook comes as part of that purchase. Therefore, you are likely opting to buy the workbook rather than the Fasterclass because you are all about being self-directional and saving a bit of money. No harm in that!

Much like the Digital Marketing 101 Fasterclass, this workbook is for you if:

  • You need a digital marketing strategy – but you’re not sure where to begin.
  • You can’t afford to hire an agency to build your marketing plan.
  • You’re new to digital marketing (whether experienced in traditional marketing or not).
  • You need to get a good basis for your growing brand.
  • You’re taking your brand back to the drawing board.

This workbook is a PDF, so anywhere you can read one of those, you can access it!