- Overview of Tactics
- Owned and “Rented” Media + Tactics
- Owned: Questions and Ideas
- Earned Media + Tactics
- Earned: Questions and Ideas
- How to Get More Earned Coverage Cheatsheet
- Paid Media + Tactics
- Paid: Questions and Ideas
Ah, those three little magic marketing words – earned owned, and paid. Each of them plays an important role in promoting your brand. Across all your channels, how will you get the word out and ensure the right people see and share it?
In the old days, companies used to pay for ads by renting media space on various media channels – TV, newspapers, billboards, etc. Today, many of those same companies are the media themselves, with their own publications, blogs and social platforms.
There are virtually hundreds of tactics marketers can use to get their customer’s attention, from newsletters and Instagram ads to blogs and online product reviews.
As you can imagine the boundaries between all these media can get quite blurry.
To set the record straight, we’ve put this guide to the three (well, technically four – but we’ll get to that!) main forms of marketing media channels.
Remember: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu
This Guide comes included with Digital Marketing 101: Where the %#@% to Begin Fasterclass (so don’t double purchase!). But it’s a super handy resource for any marketer who wants to get to know their channels and tactics better.
This Guide is for you if:
This Guide is perfect for:
This guide is a downloadable PDF, so anywhere you can read one of those, you can access it!