Owned, Earned, and Paid Media Guide

Ah, those three little magic marketing words – earned owned, and paid. Each of them plays an important role in promoting your brand. Across all your channels, how will you get the word out and ensure the right people see and share it? 

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Owned, Earned, and Paid Media Guide

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About the Owned, Earned, and Paid Media Guide

In the old days, companies used to pay for ads by renting media space on various media channels TV, newspapers, billboards, etc. Today, many of those same companies are the media themselves, with their own publications, blogs, and social platforms.

There are virtually hundreds of tactics marketers can use to get their customer’s attention, from newsletters and Instagram ads to blogs and online product reviews.

Do you: 

  • Start a bi-weekly hashtag chat on Twitter?
  • Run ads on Facebook?
  • Create a web series on YouTube?
  • Post highly-shareable memes and quotes on Instagram?
  • Sponsor a film festival?
  • Hold discussion meetups at coffee houses?

As you can imagine, the boundaries between all these media can get quite blurry. 

To set the record straight, we’ve put this guide to the three (well, technically four – but we’ll get to that!) main forms of marketing media channels.

Remember: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

More Details:

In the old days, companies used to pay for ads by renting media space on various media channels TV, newspapers, billboards, etc. Today, many of those same companies are the media themselves, with their own publications, blogs, and social platforms.

There are virtually hundreds of tactics marketers can use to get their customer’s attention, from newsletters and Instagram ads to blogs and online product reviews.

Do you: 

  • Start a bi-weekly hashtag chat on Twitter?
  • Run ads on Facebook?
  • Create a web series on YouTube?
  • Post highly-shareable memes and quotes on Instagram?
  • Sponsor a film festival?
  • Hold discussion meetups at coffee houses?

As you can imagine, the boundaries between all these media can get quite blurry. 

To set the record straight, we’ve put this guide to the three (well, technically four – but we’ll get to that!) main forms of marketing media channels.

Remember: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

In the old days, companies used to pay for ads by renting media space on various media channels TV, newspapers, billboards, etc. Today, many of those same companies are the media themselves, with their own publications, blogs, and social platforms.

There are virtually hundreds of tactics marketers can use to get their customer’s attention, from newsletters and Instagram ads to blogs and online product reviews.

Do you: 

  • Start a bi-weekly hashtag chat on Twitter?
  • Run ads on Facebook?
  • Create a web series on YouTube?
  • Post highly-shareable memes and quotes on Instagram?
  • Sponsor a film festival?
  • Hold discussion meetups at coffee houses?

As you can imagine, the boundaries between all these media can get quite blurry. 

To set the record straight, we’ve put this guide to the three (well, technically four – but we’ll get to that!) main forms of marketing media channels.

Remember: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

In the old days, companies used to pay for ads by renting media space on various media channels TV, newspapers, billboards, etc. Today, many of those same companies are the media themselves, with their own publications, blogs, and social platforms.

There are virtually hundreds of tactics marketers can use to get their customer’s attention, from newsletters and Instagram ads to blogs and online product reviews.

Do you: 

  • Start a bi-weekly hashtag chat on Twitter?
  • Run ads on Facebook?
  • Create a web series on YouTube?
  • Post highly-shareable memes and quotes on Instagram?
  • Sponsor a film festival?
  • Hold discussion meetups at coffee houses?

As you can imagine, the boundaries between all these media can get quite blurry. 

To set the record straight, we’ve put this guide to the three (well, technically four – but we’ll get to that!) main forms of marketing media channels.

Remember: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

In the old days, companies used to pay for ads by renting media space on various media channels TV, newspapers, billboards, etc. Today, many of those same companies are the media themselves, with their own publications, blogs, and social platforms.

There are virtually hundreds of tactics marketers can use to get their customer’s attention, from newsletters and Instagram ads to blogs and online product reviews.

Do you: 

  • Start a bi-weekly hashtag chat on Twitter?
  • Run ads on Facebook?
  • Create a web series on YouTube?
  • Post highly-shareable memes and quotes on Instagram?
  • Sponsor a film festival?
  • Hold discussion meetups at coffee houses?

As you can imagine, the boundaries between all these media can get quite blurry. 

To set the record straight, we’ve put this guide to the three (well, technically four – but we’ll get to that!) main forms of marketing media channels.

Remember: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu

In the old days, companies used to pay for ads by renting media space on various media channels TV, newspapers, billboards, etc. Today, many of those same companies are the media themselves, with their own publications, blogs, and social platforms.

There are virtually hundreds of tactics marketers can use to get their customer’s attention, from newsletters and Instagram ads to blogs and online product reviews.

Do you: 

  • Start a bi-weekly hashtag chat on Twitter?
  • Run ads on Facebook?
  • Create a web series on YouTube?
  • Post highly-shareable memes and quotes on Instagram?
  • Sponsor a film festival?
  • Hold discussion meetups at coffee houses?

As you can imagine, the boundaries between all these media can get quite blurry. 

To set the record straight, we’ve put this guide to the three (well, technically four – but we’ll get to that!) main forms of marketing media channels.

Remember: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu