In the old days, companies used to pay for ads by renting media space on various media channels —TV, newspapers, billboards, etc. Today, many of those same companies are the media themselves, with their own publications, blogs, and social platforms.
There are virtually hundreds of tactics marketers can use to get their customer’s attention, from newsletters and Instagram ads to blogs and online product reviews.
- Start a bi-weekly hashtag chat on Twitter?
- Run ads on Facebook?
- Create a web series on YouTube?
- Post highly-shareable memes and quotes on Instagram?
- Sponsor a film festival?
- Hold discussion meetups at coffee houses?
As you can imagine, the boundaries between all these media can get quite blurry.
To set the record straight, we’ve put this guide to the three (well, technically four – but we’ll get to that!) main forms of marketing media channels.
Remember: “Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” – Sun Tzu