People can relate to brands that feel almost human. In order to stand out, you need a strong (not safe or neutral) personality. Identify your brand’s unique characteristics (who you are, how you sound, and your sense of humor) with our Brand Personality Toolkit.
If you’re launching a new brand, you probably will ask at some point, what really makes you, you? This simple question can lead to countless hours of your team debating about how your brand should sound. Ain’t nobody got time for that.
Cutting to the chase, a brand personality is different from a human personality. Humans organically form their personalities as they experience the world around them and grow. Brands, however, aren’t human (sorry!) and require some personality crafting in order to come alive (so to speak).
We designed this deck with the intent to breathe as much humanity as we possibly can into your brand. If you feel as if your brand personality is uninteresting or you need to make sure your team understands how your brand should sound, then you gotta get this deck.
Didjya know a brand personality is different from a human personality? Unlike press releases and corporate brochures, you want your brand to have a personality on social media. It will help endear people to your brand and leave a more favorable impression.
But, just like people, brands have both safe AND provocative character traits (this is important!) as well as a particular tone and sense of humor.
What are the “safe,” defining traits of your brand?
Which are your provocative traits to help you stand out?
How do you sound? Does it change? When – and how?
What’s your main approach? (What do you dabble in or avoid?)
Take a look at these three cards. Just based on these three cards alone, what brand do you think this would be?
(Note: You’ll pick up a few more cards to define YOUR brand personality (including Tone & Humor cards!) but even with just 3 cards… you start to get a sense….
If you guessed Apple, you’re right!