Webinar: Kristine Squire on Jobs to Be Done


Tuesday, 18 Aug (1 PM – 2 PM ET) only

Upon purchase, a registration link will be sent to your email

All brands want their product or service to satisfy their customer’s needs. So what is standing in the way?

The problem is there is no agreement on what “need” even is. By applying a Jobs-to-be-Done framework, you can categorize, define, and identify your customers’ needs — and fulfill those needs with what your brand has to offer. In this webinar, Kristine Squire will: 

  • Help you understand Jobs to be Done
  • Teach you the JTBD framework that you can apply to finding your customers’ main drivers
  • Show you how to apply the JTBD framework to implementing your messaging and strategic approach


Trust us on this one. You do not want to miss out on this valuable webinar!

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